Interactive screens have some incredible benefits at trade shows. They allow visitors to explore content independently, help your team explain complex offerings with helpful visual aids, and are an easy tool for capturing leads. They also save your marketing budget because you can quickly swap out graphics, slide decks, or product info without the costs of reprinting materials or managing last-minute print runs for every show. However, it’s also another screen, and everyone’s tired of digital interactions.

Fortunately, with the right strategy, you can get all the benefits of interactive screens while making your booth feel more approachable and people-centered, not less. Here are our tips on how to integrate interactive touchscreens into trade show booths.

Where To Place The Screen So The Conversation Stays Front And Center

Think of the touchscreen as a conversation starter, not another member of your sales team. Don’t place your screen on a back desk where someone has to stand hunched over with their back to your team. Place it at eye level and position it so your staff can walk someone through it side by side. If it’s a self-guided experience, make sure it leads naturally into a conversation, rather than away from it. Place it by materials, demo products, or the sales table, or whatever action you’d like them to take next to start the conversation.

Creates Content That Serves, Not Just Shows

It’s tempting to load up an aesthetic looping video and call it done, but interactive screens have the potential to do so much more. Use the space to create content that answers real questions, guides visitors through product comparisons, helps them book demos, or explore solutions at their own pace. Every slide, animation, or menu should serve a clear purpose and bring your audience one step closer to action.

Focus On Interaction With Intention

Don’t add a touchscreen just for the cost savings. Add one because it helps your visitors learn something, do something, or connect with your team. Use them for side-by-side walkthroughs, hands-on product tours, quick quote tools, or lead capture tied directly into your CRM. Be clear about the purpose of the interaction. What’s the outcome you want for them, and what happens next?

Ready to integrate touchscreen technology into your booth in a way that feels seamless and effective? We’ll help you make it happen. Contact Lighthouse Exhibits and speak to our exhibit design team. We’ll help you design a trade show booth setup that maximizes the benefits of interactive screens.