If you’re planning to attend a trade show and work with an experienced exhibit house, you already know this is an “all hands on deck” style situation. You can’t attend and run a trade show booth on your own; you’ll need the help of your staff. But what should your staff be doing? Here are some of the critical roles you’ll need to fill for a successful trade show.

Trade Show Manager

This is likely a role that you or a trusted staff member would fill. A trade show is essentially a major corporate project, and thus, it should have someone overseeing and managing it as such. This role involves organizing and supervising all aspects, from scheduling to budgeting, to ensure that operations run smoothly and yield the desired return on investment.

Logistics/Support

While a manager should oversee logistics, logistics and support is a role that requires someone dedicated to it. Logistics will assist with exhibit transportation, assembly, and ensuring that necessary items, such as electrical power and Internet access, are available and ready to set up and maintain when needed for the days to come.

Sales Representatives

Odds are, many businesses will already have staff members who handle this position full-time as part of their employee team. If you’re in this position, it is great, as it means you’ll have people who already know your product and service and are accustomed to promoting it to potential clients and buyers in various situations.

Product Demonstrators

Depending on the type of product or service you’re promoting, sometimes the truism “seeing is believing” is the best way to promote what you have to offer. Product demonstrations, when done properly, can succinctly educate potential customers on how your product or service works and what its benefits are. It’s crucial for some businesses to have sufficient product demonstrators on hand to promote their products effectively.

Greeters/Attendants

With everything else in place, it is essential to have someone available to ensure that the right staff members are meeting with the right people. A greeter or exhibit attendant can play a vital role in making that crucial first impression, which then leads to being introduced to the right staff member, such as a product demonstrator or sales representative, depending on their needs and interests. With other staff members fulfilling their assigned responsibilities, greeters or attendants are there to handle actual visitors.

If you want to work with an experienced exhibit house to ensure you get a good return on your investment, contact Lighthouse Exhibits.