One of the best ways you can ensure you have a solid presence on a trade show floor is to work with experienced exhibit services. That will address your needs in the physical space, but what about the digital? Social media is an important component of online work and business, and you can use it to help promote your efforts during a trade show. Here’s how.

Engage Even Before The Show

Social media requires no monetary investment, but the time and effort investment can yield plenty when done right. Always make sure to monitor and engage in social media in the lead-up to the trade show. Remember, people interested in the trade will be looking at any trade show-related social media, so if you take the time to make your presence known, people will be aware you’re there. They may even plan accordingly to visit if they have a need or interest in your product or service.

Use The Hashtag

Exercise hashtag discipline. For many social media platforms, the hashtag is the fastest way to find content associated with a specific topic. It’s a basic error, but many people make trade show-related social media remarks and posts, and then forget to include a hashtag, making it harder for that content to be found. Don’t let this happen to you.

Post During The Show

Creating social media content during the trade show itself serves two purposes. First, it can provide promotional material about your business and the show itself for those people who aren’t in attendance, but may have an interest. Second, and just as important, people are still checking social media during the show, and this is a great way to quickly reach out to them while they can drop in at a moment’s notice. Giveaways and other promotional activities are good ways to exploit this.

Get Others To Post

Remember, it’s not just you who is solely responsible for your business’s social media. With the right promotions and use of hashtags, you can encourage visitors and others to create posts, put up photos, and even videos that will help to promote your business and keep it in the conversation. It is, after all, social media, so it’s always a good thing to get others to do some of the work with you, especially if they are excited to promote you of their own accord.

If you want to work with professional exhibit services to ensure the success of your trade show investment, contact Lighthouse Exhibits. We can help.