If you’re thinking of having an exhibit at a trade show, one of your best and earliest decisions will be to invest in working with exhibit professionals. However, you will still need to plan and approve a design for your exhibit, and we have some key considerations to keep in mind as you enter this planning stage.

Colors Matter For Many Reasons

While you will likely want to incorporate any official company colors from your branding into your exhibit, it’s also important to consider the psychological impact of colors. Colors appeal to different demographics and convey distinct tones and emotions. Depending on your circumstances, you may even want to consider a re-design and rebrand.

For example, adult consumers tend to prefer darker, cooler colors, whereas bright and saturated colors are more suitable for child products and services. Conversely, males respond better to dark colors, such as black and grey, whereas females may be more responsive to colors outside this range. In addition, colors themselves also communicate moods, with yellow being more optimistic and blue projecting strength. Plan your colors carefully.

Place Products Strategically

Your exhibit doesn’t have unlimited space, so it pays to be creative about your placement. Whether you’re looking to present a product or a display that outlines the benefits of your service, placement is crucial. This is not the same design principle as a retail outlet, where items are arranged for sale. Therefore, think creatively and strategically to capture visitors’ attention when it comes to product placement in your space.

Be Careful With Lighting

While it’s possible to simply rely on the flat, bright lighting provided by the trade show hall itself, a truly effective exhibit will have its own lighting that is considered and strategically placed. Lights can create moods or highlight specific areas or objects, making them a great tool for controlling how the eye flows through your exhibit and directing people to look where you want them to.

Create A Theme & Stick With It

Your exhibit provides an opportunity to convey a message to visitors. Conceptualizing a theme and consistently applying it in your exhibit design is the best way to ensure you maintain this focus. Work your unique selling point into the theme of your exhibit, and then stay on point with communicating that message; it will have a lasting impact on visitors.

If you want to work with experienced exhibit professionals to ensure you get a good return on your trade show investment, contact Lighthouse Exhibits.