In the Know

Trade shows can be pretty competitive which is why it is so important to create a booth that is not only visually appealing but also accessible to attendees.

If you really want to make a lasting impression and maximize your return on investment at your next trade show event, then you want to be sure to create a more cohesive brand experience.

Standing out is a requirement if a brand wishes to make an impact with their trade show appearance.

The layout of your trade show exhibit sets the tone for the entire attendee experience. Before you start on any other aspect of the design, have a layout in mind that gives attendees the sort of experience you’re looking for to meet your attendance goals.

Environmental sustainability is important to the majority of Americans. For brands that value environmental sustainability, particularly those who make sustainability a big part of their brand personality, communicating this in your trade show exhibit is crucial.