A full-service exhibit company is a sound investment to ensure that if you attend a trade show as an exhibitor, you have a professional, visually pleasing environment that your visitors can experience. But once you have this environment, what do your staff within it?

Here’s where the full-service exhibit company steps out of the spotlight, and it’s up to you to delegate roles. There are four primary responsibilities your staff should have at a trade show. They are:

Booth Manager

As with your business, you’ll need someone overseeing the team, so booth management occupies that role. Whether this is you or someone else, the goal is to supervise activities at the exhibit, address any issues that may arise, and see to the needs of both staff and visitors alike. Booth managers ensure that staff take breaks when needed or tackle any logistical considerations, such as coordinating to restore an internet outage.

Customer Service

These are the people on the floor who greet and help visitors. Whether answering questions, handing out gifts, or appealing to passers-by to visit the exhibit, they are often the first point of contact for trade show attendees or even clients you are expecting to visit for meetings. In many ways, they are like hosts, ensuring visitors have a positive experience and making decisions about whether to have visitors see a product or service demonstration or go for a more detailed meeting with a sales representative.

Product Demonstrators

Whether it is a product or a service, it’s crucial to have people available who can demonstrate exactly how what you’re offering works. It’s usually also important for these people to have some technical knowledge. For example, if a product demonstrator is showing off the benefits of software, it’s important for these people to have some understanding of that software if questions come up regarding operation, implementation, installation, or other factors. Primarily, however, their role is to show visitors and potential clients the benefits and features of what you offer.

Sales Representatives

Of course, another important responsibility at a trade show is having sales representatives present and ready to go. These are the people who will take specific questions and meetings regarding your product or service at the trade show and are authorized to proceed with making transactions, striking preliminary agreements, or even just starting conversations to generate more leads for future sales.

If you want to work with an experienced full-service exhibit company to ensure the success of your trade show, contact Lighthouse Exhibits. We can help.