Trade Show Statistics To Pay Attention To This Year

Published January, 2025
Trade Show Statistics To Pay Attention To This Year

 

Trade Show Statistics To Pay Attention To This Year

When you show up at your next trade show, what are you looking to achieve? You want to get those big leads. You want to network with other brands within (and outside of) your industry. You also want to stay on the up and up when it comes to trends in engagement, social impact, and connection between you and your audiences. You can go into your next trade show learning everything the hard way, or you can make use of the “cheat code” that is the latest in trade show statistics. Some statistics we found interesting for 2025 are:

  • The B2B trade show market is expected to reach $17.3 billion by 2028 – In 2024, the B2B trade show market reached over $15.8 billion, which surpassed pre-pandemic figures by a significant amount. This number is slated to continue rising and will reach over $17 billion by 2028 – in just 3 short years. What does this say for attendees? More brands are investing in their trade show exhibits, more brands are showing up, and trade shows are continuing to grow year after year.
  • 85% of executives deem trade shows essential for long-term success – In 2025, a whopping 85% of business executives, across industries, believe that trade shows are essential for their long-term success. This is true for a few reasons, with networking opportunities and brand awareness being high on the list.
  • The average attendee spends about 5.5 hours at a trade show – On average, an attendee will spend around five and a half hours walking a trade show floor when in attendance at an industry event. With the number of exhibitors at a trade show, and the number of exhibits to explore and interact with, that’s quite a bit to fit into just over half of a day. This is why exhibitors need to consider savvy exhibit design, meaningful interaction, and impactful attendee experiences to ensure they stand out on the trade show floor.
  • 92% of trade show attendees are interested in seeing new products – One 2024 statistic found that more than 90% of trade show attendees were most interested in seeing, interacting with, and learning about new products when attending a trade show. What does this mean for brands? Demonstrations, product showcases, and product experiences need to be prioritized to give the people what they want.

The latest trade show statistics show a number of important trends that exhibitors can use to make the most of their next trade show appearance. To learn more about useful trade show exhibit statistics, contact Lighthouse Exhibits today.