Technology Can Help Your Trade Show In Different Ways

Published September, 2023

While print will always be an important part of any trade show experience, high technology has increasingly become important. There are many ways computers and other high-tech devices can contribute to a more memorable trade show experience for visitors to your exhibit space. Here are a few ideas you can use when working with exhibit services to plan your display.

Mobile Tech For Lead Generation

If you are collecting leads onsite at a trade show, one of the fastest ways to do it is to build this functionality into your mobile technology. Smartphones and tablets are a quick, accessible digital interface for expediting registering leads for potential business growth.

With the right app or software, your staff can quickly get down important details that can later be used to approach potential leads for more business. This can be fast, easy, and efficient when properly implemented.

Virtual Reality Tours

Virtual reality headsets, or “VR,” may no longer be as shiny and new as they once were, but they are an excellent way of giving your exhibit more space than is physically available. Setting demos in a VR environment can be a good way to demonstrate specific products or services that might otherwise not be practical in a trade show setting.

VR is great for providing a “virtual tour” of a space or environment or demonstrating an activity like underwater activities that would normally be impossible to do quickly, safely, or at all.

Television and Monitor Displays

Colorful banners are always eye-catching at a trade show, but one thing that works even better is colorful animations with movement. If you have the budget for it, displays showing off video content is a great way to condense your business content or present it in a new, eye-catching way.

It’s important to play to a monitor/television’s strengths. Color and movement are important ways to catch the eye, but it’s also important not to get too bogged down in details. That’s what brochures, web pages, and even your own staff onsite are for.

Reach A Wider Audience With Social Media

Lastly, don’t forget that social media is a way for both people on the show floor and those with interest who cannot attend the show. Posting photos or streaming videos can make your trade show content go further and engage with potential customers.

If you want to work with someone to help build exhibits, we can help. Contact ,Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.