Your Meeting Space Options At A Trade Show
Trade shows bring business people together so they can learn more about products and services in person and conduct business face-to-face. A crucial element of this deal-making is, of course, taking a meeting. You can even build this right into the design of your exhibit space when you attend a trade show, and you’ll generally have three options for how to go about it.
The Open Space
This is the most common space and often best used for introductions. Open meeting spaces can fit just about any exhibit space, so they are often the defacto choice for smaller spaces. All it takes, in many cases, is a high-top table and some stools, and you place these just about anywhere.
Of course, for all the pros about taking up minimal space, an open meeting space has a significant con: you’re still exposed to all the noise of the trade show floor. This can sometimes be an issue if you’re next to a particularly loud exhibit.
If you have a trade show exhibit space that’s at least 20X20 or larger, you can consider this option. A semi-private space is better for in-depth discussions with leads and clients but requires more design consideration. One option is to set this in the corner or partition it away with transparent barriers to not make your exhibit space feel more hemmed in and claustrophobic.
While it does require more thought for the design, this can be a good choice if you plan to hold more introductory meetings.
These are recommended for larger exhibit spaces of 20X30 or even multi-level exhibit spaces, where you can construct them on the second level. If you plan extensive meetings where privacy is required to discuss specific details, then building your own private meeting space into your exhibit is necessary.
This is a far more efficient solution to constantly trying to find or book appropriate meeting spaces in the busy confines of a trade show, but of course, there’s a significant cost to this. A private room means having more privacy and taking away potential marketing or promotional space away from the rest of your exhibit. That’s why this is generally recommended for larger spaces or trade shows where your primary goal is negotiating deals, not necessarily aggressively promoting to people on the floor.
If you’d like to have a trade show exhibit that meets your specific meeting needs, we can help. Contact us and ask us about exhibit design services.