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When Are The Best Times To Post On Social Media in 2021




As they say, timing is everything. This is so true when it comes to social media marketing. Feeds are continuously refreshing and content can often be missed. However, if you time your social media posts to when people are most active on the platforms you are more likely to reach your audience and increase engagement on your post. Here are the best times to post on different social media platforms.

When To Post On Facebook


Facebook is still the social media platform with the highest volume of traffic. In general, posting anytime will get you a decent amount of engagement, especially if you are trying to reach a global audience. However there are times when people are more active than other times including:

● Best days to post: Tuesday, Wednesday, and Friday

● Best time to post: Between 9am and 1pm


Further, the worst day to post is on Saturdays which should be easy for brands to navigate around since it is not during standard working hours.

When To Post On Instagram

Instagram is great for promoting visual content. The platform has recently added a lot of extra features that make it even easier for marketing to capitalize on the platform including shopping features.


● Best days to post: Tuesday

● Best time to post: 11am

People are also very active Monday through Friday at 11am, so you don’t have to only post on Tuesday for the best return. The worst time to post on Instagram is also Saturdays.


When To Post On Twitter


Twitter is not just used as a social media, it is often used as a source for breaking news. As a result, people are most active during the day when they are reading the news. Make sure though that when you schedule your post on Twitter, you are available during the same time for customer feedback. Twitter is a very conversation-driven app. The best times to post on Twitter include:

● Best days to post: Wednesday

● Best time to post: 9am-3pm

People are also very active between Tuesday and Thursday from 9-11am. Like with the other social media platforms, the worst day to post is Saturday.


When To Post On LinkedIn


LinkedIn is a platform really designed for B2B communications. So people are most active during work hours. People are also more active on Saturdays than other platforms because they are searching for jobs. The best times to post on LinkedIn include:


● Best days to post: Tuesday and Wednesday

● Best time to post: 9am-12pm


The worst day to post on LinkedIn is Sunday.


Timing your social media posts to when people are most active on these platforms is a great way to ensure that people are engaging with your brand. If you are looking for ideas about what to post at these times, Lighthouse Exhibits has you covered. We have tons of great ideas on our blog to help you continue to build your brand until we can return to trade shows.