What Should You Include In Your Trade Show Exhibit?
Many businesses are once again gearing up to take part in trade shows, meet new clients, customers, and hopefully even make some friends. However, the exhibit itself is at the heart and soul of any trade show participation. What do you put in your exhibit to make sure you’re getting the most out of your trade show participation?
Here are three things you should consider as you’re planning the construction of your exhibit.
Build For The Future
One of the best ways to get a return on investment for a trade show exhibit is to create one that can be used more than once. If you’re planning to—or already currently attend—multiple trade shows over a year or over the years, then not having to build a new exhibit over and over again is one of the best ways to save money.
If you carefully plan it, you can create an exhibit that can be broken down and easily stored for future events. As long as you’re happy with the size of the current exhibit, and don’t plan on needing to expand your trade show goals in the near future, then a booth, once designed and constructed, can become a familiar sight and trade shows, and even help to establish your branding at these events since it will become a familiar sight.
A memorable trade show experience often involves people doing things, not just sitting back and being passively lectured or watching a video. These are experiences that can be had online. The goal of a trade show is to interact with potential clients and customers.
While staff at the exhibit will be your front line at a trade show, technology is another way to reach out. Tablets, computers, and, of course, virtual reality interfaces are all the rage now. Taking the time to include interactive experiences is a great way to expand your educational and marketing efforts.
If your product or service can be demonstrated, your exhibit is where you want to do it. Depending on your needs, you can either demonstrate to a group with a larger display or staging area or make this a smaller, more personalized affair. This all depends entirely on the size of your exhibit, the nature of your product or service, and the impression you want to make.
If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.