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What Can A Trade Show Do For You?

Trades shows are events that take place in different cities throughout the year and all over the country. There are trade shows for a plethora of industries, from the medical sector to retail consumer electronics. If you’re thinking of attending a trade show, you need to properly prepare and invest in a good partnership with a reliable trade show company.

But what are you trying to achieve when you attend a trade show as an exhibitor? These are the various objectives that different businesses can accomplish by attending.

New Product/Service Launch

Trade shows are good for hitting many people with awareness of a new product or service. The focused nature of a trade show ensures that many attendees will be receptive to your product or service, provided that you’ve picked a trade show that is relevant to your business.


Trade shows are industry shows, which means that if you’re in the market for adding new, qualified staff, a trade show is a perfect place to do this. Rather than advertising your business for its products and services offered to clients and customers, the goal is to have a concentrated recruitment drive. You run into a higher than average number of people qualified to work for you.

Entering A New Market

If you’re a small business expanding into a new state, or even a large company entering a new country for the first time, trade shows are the perfect place to establish your presence. In this case, you are building a case for yourself in an arena that already has an established hierarchy, so it’s your job to distinguish yourself from the existing competitors.

Lead Generation

You may simply be looking for new clients or customers. As with a product or service launch, trade shows are a concentrated space for new business prospects with a high receptivity to what you offer. As long as you tailor your approach to the needs of potential prospects, you’ll get a high rate of engagement and response.

Customer Retention

Sometimes, it’s more important to keep your customers, especially if they are loyal repeat customers or clients. Trade shows can be excellent ways to meet with those people with whom you already have an existing business relationship and strengthen those bonds. Business is as much about social networking as profit and loss, and trade shows can reinforce this.

If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.

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