top of page

Ways To Make Your Trade Show Exhibit Engaging And Exciting

Has your firm participated in trade shows in the past, only for audience members to view your exhibit and presentation as a snooze-fest? If that's the case, perhaps it is time to take a new approach to the next event. The following are some ways to make your display engaging and exciting.

A Well-Trained Staff

One of the best ways to ensure your trade show exhibit isn't dull is to have a well-trained and knowledgeable staff on site. Nobody wants to sit around waiting on people to try to figure out the answers to their questions. Nor do audience members wish to hear speakers saying um while attempting to think of what to say. So, make it a point to ensure your exhibitors are ready to provide solutions and engage in conversations with guests. This will make the display inviting and give people a positive image of your business.

Add Interactive Elements

Interactivity is an excellent way to bring excitement to a trade show exhibit. Visitors tend to find these elements enjoyable. They can draw people to your display, keep them entertained, and make them stick around longer than they normally might. Trade show exhibit interactive elements vary. However, one option would be a digital kiosk on-site for guests to use to learn more about a company's products and services.

Giveaways And Prizes

Giveaways and prizes are other ways to generate buzz surrounding a trade show exhibit. After all, who doesn't like to win stuff? The goodies businesses hand out will likely differ. For example, some owners will want to give away products or services their companies offer. Meanwhile, others may wish to only provide audience members with swag. Think outside the box and select rewards relevant to your business's industry. It is also a good idea to ensure they're useful to the target audience. They'll appreciate the gesture, and each time they use the said item, the name of your firm will pop into their minds.

Some Last Words

Does the mere thought of dealing with a trade show exhibit sound like too much to bear? Don't fret if that's the case. Instead, bring in some outside assistance from a full-service exhibit company and make your life easier. Contact Lighthouse Exhibits to discuss your options today.

bottom of page