top of page

Ways To Draw A Crowd At Your Trade Show Exhibit

According to Shopify, a trade show is an event that brings members of a particular industry together to display, discuss, and demonstrate products and services. It is also not uncommon for the latest industry news to be examined. These events are the perfect places for relationships to be born, sales to increase, and brand recognition to skyrocket. So, now the question becomes, "How can you get people to visit your display?". Obviously, there are probably around a million different ways that can be answered, and the answer will vary, depending on who you ask. However, consider using any of the following ways to your advantage. They might be exactly what your exhibit needs to draw a crowd.

Book Live Music

There's no doubt about it; people like to be entertained. That's why you should think about booking live music for your exhibit. Getting a well-known band can produce stellar results, but it may also hit your business where it hurts, the pocketbook. Therefore, you might want to go with a local up and coming band/singer. You'll likely be able to book them for what doesn't feel like a small fortune and obtain similar results.

Create A Quiet And Relaxing Environment

Some trade shows are only for a day. However, on most occasions, these events last for two, three, or more days. Therefore, it's easy to see how attendees could get worn and stressed out. That is unfortunate, but you can also use it as an advantage when it comes to your exhibit. A quiet and relaxing environment can appear quite inviting to guests after all the chaos. There are different ways to accomplish the feat, but one solution is to build a quiet zone within the exhibit featuring noise-absorbing carpeting and furniture.

Offer Attendees Incentives

Wouldn't it be nice to see everybody at the trade show wearing your branded swag? Well, that doesn't have to be a pipe dream, not if you give away free goodies at your display. Perhaps hats with your company's logo on them are appropriate. Then again, maybe shirts with a motto are a better fit. Branded swag is sure to help your exhibit draw a crowd.

The Last Say-So

Luckily, you don't have to face the dilemmas associated with a trade show and trade show display alone. That's because our full-service exhibit company is here to help. Contact Lighthouse Exhibits to learn more today.

bottom of page