Ways To Attract An Audience At A Trade Show




What is a trade show? It's an exhibitionist event that brings businesses together to showcase products and services. In other words, there are a whole bunch of companies from the same industry in one location. That means if your firm will be attending such an affair, you'll need to find a way to distinguish your brand from the rest. The answers for how to do that will vary, depending on who you ask or where you look. So, if you have an idea in your head that isn't listed here, that doesn't mean it won't work. But let's take a look at these ways to attract an audience at a trade show. Who knows? It could turn out that one or more of them are exactly what your exhibit needs to draw in an exceptional crowd.

Take An Interactive Approach

There are many ways to engage with visitors at trade shows, but interactive features make the process a cinch. Companies can use things such as tablets, touch screens, and more to get people to sign up for newsletters, take surveys, or promote other interactive activities like games. Additionally, the screens can be used to advertise products or services while they're not in use. Don't underestimate an interactive approach if your primary objective is to attract an audience at a trade show. The technology may be all that's needed to bring in a crowd.

Focus On Education

Sometimes, people at trade shows aren't even a slight bit interested in purchasing items or services. Rather, they are only interested in research and learning about new products within particular industries. Is that the audience you'd like to reach? If that's the case, why not focus your exhibit on educating guests? Those looking for info and data will be drawn to stats, figures, and facts like moths to a flame. You can even get a guest speaker to give the information to people verbally. That will surely help you reach even more guests.

Don't Forget About Comfort


Trade shows are often hectic events where people get overwhelmed with the sights and sounds. Therefore, it might not be a bad idea to transform your exhibit into a sanctuary with comfy furniture. It should be a place that guests want to visit to get away from the hustle and bustle. Once visitors are at your display, taking a load off, you can give them a branded key-chain, T-shirt, or something else to take home. Then, they'll always have your company's name and contact information nearby. Do you want to take your trade show exhibit up a level? If so, you've come to the right place. Contact Lighthouse Exhibits to discuss your design options today.