Types Of Virtual Events Companies Should Know
Last year has been challenging for many industries. Live events are no different, as public gatherings have been prohibited.
Because of this, the importance of virtual events has become more highlighted. While live events will return, virtual events will also not go away. Marketing professionals should be well aware of when is the right time to host live events, join trade shows, and go virtual.
Holding a virtual event requires similar attention as in-person events. There is a need for effective promotion and engagement of the target audience. The only difference is that there will be no on-site attendees.
These will not replace other types of events. Instead, they serve as new opportunities for companies to expand their reach.
Types of Virtual Events
Like live events, there are various types of virtual events. These will depend on the format and the purpose. Here are the main types companies and marketing professionals should be aware of:
Webinars – These are seminars done virtually. The aim is to provide a learning opportunity to attendees. These usually last between 45 to 80 minutes. With webinars, companies can present valuable content to people from all over the world. You can opt to charge a registration fee or offer webinars for free.
In most cases, webinars use tools for either a live presentation or a pre-recorded video. Some companies also allow Q&A after the presentation to engage the audience.
Virtual Conferences – When talking about conferences, people usually think of large gatherings with multi-session content. However, with the help of technology, holding these sessions online has become possible. Virtual conferences also include all the features of in-person conferences, such as keynotes, sessions, and breakouts. Everything is available to attendees in real-time. The only difference is that everything is done online.
Hybrid Events – Some events are part virtual and part in-person. These can be grouped into two – internal and external.
Internal hybrid events refer to companywide training, internal events, department meetings, and the likes. Meanwhile, external hybrid events are those involving people outside the organization, including industry conferences and user conferences. These hybrid events allow people who cannot travel to the location to participate and learn online, while those who can go attend in person.