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Tips To Create An Effective Trade Show Program



Trade shows are great opportunities for companies to promote their products or services. At the same time, they help in building relationships with prospective clients. That is why it is crucial for trade show planners to make sure they create an effective program.

Proper Use of Digital Marketing


There is no denying how important it is for businesses to promote on social media and other online platforms. The previous years have proven how effective digital marketing can be when it comes to promotions.


  • Create landing pages for the trade show or revamp existing ones to reflect the company’s branding in the physical booth.

  • Launch enticing images and graphics to convince attendees to visit your booth in person.

  • Post relevant information and stories with the right hashtags to reach a wider audience.

  • Inform your social media audience about the trade show schedule and what they can expect to find on your booth.

Reviewing the Exhibit Plan


Check your exhibit plan and see if there are areas that need improvement. Review the layout and arrangement. Make sure you have enough time to reflect on changes. You should also consider your budget. Then, get to work immediately to make sure everything is ready before the big day and prevent last-minute issues that are hard to address.

Building Excitement


While it is great to have attendees check your booth out, it would help to get people excited to see what you have to offer. You can build excitement by making special offers. For instance, you can offer a giveaway that will convince attendees to submit their names to win. Use this opportunity to get more contacts that could turn into leads, which can eventually become buyers.

Maintaining Relationships


Preserving your relationships with customers is also crucial. Reach out to let them know that you appreciate doing business with them. Inform them about upcoming trade shows that you will be participating in.

Get Help


Making sure a trade show program is effective and successful is challenging for many trade show planners and marketing professionals. With the help of Light House Exhibits, Inc., you can make sure that your exhibit will be the trade show’s center of attention. At the same time, you will have the assurance that your booth will showcase your products or services effectively. Contact Light House Exhibits, Inc. to find out how.