There’s More Than Just Your Exhibit At A Trade Show
One of the primary goals of a trade show is to work with an experienced trade show company, secure exhibit space, and have a booth builder create your display so you can meet with new customers, reaffirm bonds with existing ones, and generate more brand awareness.
However, while an exhibit space is a major channel for doing these things, it is not the only one. Here are a few other activities you can participate in to help market and promote your business.
Give A Talk
The touch of interacting is one of the best ways to forge new business relationships, but another way to do so is just to “put yourself out there.” Most trade shows will have areas where experts can set aside time to discuss important industry issues or introduce new concepts.
If you have something to contribute in this area, it’s a good idea to give a talk. Not only will this put more attention on you and your company with an audience in a room, but the talk can also be recorded and put online for even more marketing potential.
Sponsor An Event
If the corporate budget allows for it, sponsoring events during a trade show can be another effective way to increase visibility. Sponsored events tend to be higher profile occurrences at trade shows, with many more eyes on them. They are also an important source of targeted leads.
So not only do more potential customers and clients see your corporate presence when you sponsor an event, it’s possible to engage them for business dealings during the event actively, translating those leads into sales.
There will be dozens, if not hundreds, of booths and exhibit spaces. The average visitor will not be able to remember all of them, let alone take the time to reach out and contact every business. However, if you are proactive about collecting contacts yourself, you and your marketing team can take it upon yourself to chase these leads.
They may not remember to contact you once the trade show is over, but if you contact them, they’ll remember you. Collect business cards, write down website addresses, and have a collection point at your exhibit space itself to help facilitate gathering the contact details you’ll want to use later.
If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.