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The Trade Show Experience: Facing The New Normal



The return of trade shows is a welcome development for businesses. After experiencing many losses due to the COVID-19 pandemic, companies are now ready to get back up. Exhibitors can start moving on from the stress of dealing with canceled shows.

Regardless of how your company used its time off from participating in exhibits, trade shows are making a comeback as we speak whether you are ready or not.

Buyers are also excited to have in-person experiences after spending the majority of last year inside their homes. So, there is no better time than now for you to step up your trade show game. It is important for trade show and event planners to continue doing the best industry practices. However, it is also necessary to keep up with the needs of the so-called new normal.

Updating your Exhibit Design


The needs of your audience pre-pandemic may no longer apply post-COVID. Companies need to review their marketing message and adjust their exhibit designs to reflect any changes. There is no one-size-fits-all solution. It will vary based on the budget, size, industry, and how big the trade show.

Check the efforts the company made last year. How effective were they? Measuring the results will help you implement much-needed updates.

Here are some ideas:

  • Define your current ideal client. Think about what they value most in this era. What would be relevant to them? How can you make your booth memorable?

  • Use digital displays. Digital displays can make a lot of difference. For example, adding movement can help draw the attention of trade show attendees. You can also easily change the design marketing plan messaging to fit the type of audience that the event has.

  • Try adding backlighting components. People tend to be attracted to bright objects. A backlit display can do the trick to catch the attention of attendees.

  • Consider larger booths. Bigger displays are more noticeable. Attendees will also feel a bit safer when entering your area as they can still maintain distance.

Need Help?


Trade shows are back. Along with them are opportunities for business growth. With the new normal, trade show managers should be willing to make updates to attract their target audience. That is where Lighthouse Exhibits can help. We offer various exhibit services that will help make your booth stand out on the trade show floor. Contact Lighthouse Exhibits to learn more.