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The Most In Demand Tech At Trade Shows This Year

Tech is more than a trend; it’s a must for trade show exhibitors who want to grab and engage attendees. What’s being seen in these early months of 2023 is full of state of the art engaging tech, and it’s a trend that’s expected to continue, develop, and progress going forward through the year and beyond.

Augmented and virtual realities are one of the most common and intriguing ways exhibitors are incorporating tech into their trade show exhibitions. Using products like Oculus, Gear VR, and HTC Vive, for their long battery life and ease of use, brands are sending attendees on full experiences without ever leaving the trade show floor. A travel and tourism brand, for instance, will use these devices to send attendees on a taste of an exotic luxury vacation, no airfare necessary. An RV company will use the device to provide attendees with real-life tours of one of their models while it’s parked at the Grand Canyon. Augmented or virtual reality is a simple way to make a big impact using tech.

Storytelling is a big part of getting to know a brand. Using LCD screens and interactive touchscreens, attendees can control how they ingest the story a brand wishes to tell. They’re making the decisions, they’re choosing what they’d like to learn more about, and they’re doing it all at their own pace.

Touchscreen technologies aren’t just for storytelling, they will also be used to explore new products, services, or launches. Attendees are given an opportunity to explore products and get to know how they work all while controlling their own introduction process.

Data collection is a crucial part of any trade show exhibit experience. Brands want to know what works, what doesn’t, and how they can modify their strategies to maximize impact for next year. Using RFID and Beacon technologies, brands can best understand the journey an attendee takes when they interact with an exhibit. Exhibitors can then use this data as a useful tool for exhibit design going forward. It’s a key way to monitor the latest trends, pick up on new trends, and determine where budgetary and labor efforts should go.

Incorporating tech into a trade show exhibit is no longer an option, it’s a must. To learn more about bringing the latest tech into your exhibit, contact Lighthouse Exhibits.

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