Take Advantage Of Smartphones At Trade Shows



In modern personal and professional life, a smartphone is almost given to most people. Smartphones are not just communication devices; they are organizers, internet portals, and even tools for content creation. As a result, smartphones have some use and integration in many aspects of life, which is why it can be very good for business marketing purposes to take them into account as part of your experience design for a trade show. Here are just a few of the ways that smartphones can enhance your trade show experience design.


Use QR Codes


This is a uniquely smartphone-centric technology, but it can effectively include everything you want to promote in one easy-to-use symbol. QR or “Quick Response” codes are a variation on the bar codes now ubiquitous in the retail environment for quickly scanning goods and entering prices. QR codes are the more versatile equivalent, easier to scan for phones, but can pack a huge amount of information.

With QR codes, complex web addresses and links to social media or other destinations can be included, letting you control the depth of information while still having an easy, accessible method of reaching it.


Organization & Navigation


Printed materials are handy in some situations, but printed maps and schedules can easily be lost in the chaos of trade shows. Creating apps and using smartphones to provide booking and scheduling opportunities, as well as navigation aids to reach a booth, can be a great way to both help the environment and provide an accessible source of information for time and location that an attendee is always likely to have on hand.


Taking advantage of phones is an easy way to ensure that nothing gets lost and improves your experience design.


Polls & Surveys


Another great thing about smartphones is that they can easily gather valuable statistical data. Polls and exit surveys can be quickly incorporated into smartphones. This is a great way to get feedback from attendees on how well your promotional activities were received. It can also be a meaningful way to get information on what people are looking for in the specific product or service you offer. You get market insight on improving and remaining competitive with your unique selling points. And like other printed materials, that can’t be lost, but perhaps more importantly, can be easily returned.


If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.