Social Media Marketing: Top Trends To Look Out For
The COVID-19 pandemic has forced many businesses and industries to temporarily close to help prevent the spread of the virus. Because of this, most people were forced to do things virtually.
From students to workers, the role of social media in people’s daily lives has become more highlighted last year due to the decrease in face-to-face interactions and prohibition of social gatherings. Companies and marketing teams should consider investing more time and effort in using social media channels in reaching out to their target audience.
Social media marketing is not a new concept. However, it is an ever-changing landscape. That means trends come and go. Companies need to make sure they are always up-to-date so they will not be left behind by competitors.
That said, here are some of the top social media marketing trends to look out for:
There has been an increase in live streams during the global health crisis. That will not change in the coming months as more people have gotten used to online interactions with companies.
Authenticity Over Production Quality
Producing content remotely has become a test of creativity and resourcefulness. Many marketing teams have no choice but to develop scalable production. The lack of equipment available and budget has produced more unpolished results. Despite this, people tend to appreciate this type of content as they are a bit more human.
Why is that?
The answer is simple. People have come to value authenticity. That means companies have to focus on creating valuable content that is in touch with what is happening in the world.
Short-form or so-called snackable content is becoming more prevalent due to the rise of TikTok, Instagram Reels, Facebook Stories, and Snapchat. Additionally, the attention spans of social media users are shrinking as they seem to be scrolling endlessly through their social media feeds because they spend more time at home.
Expect the need for snackable content to continue even post-pandemic. Companies should create content wherein their followers can get value without having to spend too much time.
Virtual and Augmented Reality
The continuous evolution of technology has produced virtual reality (VR) and augmented reality (AR). These open new doors to social media marketing. While VR offers a new way for people to experience meaningful interactions even if participants are on different sides of the world, AR provides an interactive experience using computer-generated perceptual information. Both are great tools in ensuring effective audience engagement.
Want to learn more about social media marketing or similar topics? Visit the Lighthouse Exhibits Inc. blog.