Should You Use Social Media To Promote Your Trade Show Exhibit?




Social media marketing has become a powerful tool for businesses over the years. Companies use platforms like Twitter, Facebook, and Instagram to increase brand awareness. They also create posts to promote products and services offered by them. The list can genuinely go on and on. However, the purpose of this article is to see how the advertising technique can help with your next trade show. As such, that's what the following sections will focus on. So, don't go away just yet because you aren't going to want to miss this. Stick around and read further to learn more.

Increase Trade Show Display Traffic

Getting noticed at a trade show can be challenging, to say the very least. After all, there are many companies at these events vying for the attention of the same visitors. Businesses need to use sites like Facebook and Twitter to remain relevant in the modern world. Hence, if your company doesn't have accounts yet, perhaps there has never been a better time than now to establish them. Then, you'll be able to get followers and tell them all about the trade show.

Engaging Content And Incentives


Businesses must create engaging social media content when promoting trade shows. The pieces need to encourage people to visit their exhibits to see what's new. Additionally, companies may want to offer incentives to customers. For instance, they can provide them with 50% off coupons to entice them to purchase goods or services. There's always the option of delivering these items via snail mail or the USPS. However, that could cost your company what feels like a small fortune because of paper, printer ink, stamps, etc. Social media marketing is often deemed much less expensive than traditional advertising methods. Plus, thanks to the likes of Facebook, Instagram, and Twitter, your company will reach a wide audience and generate a leads.

Trade Show Exhibit Assistance

Okay, so you've been promoting the trade show hard. Good for you. That is certainly bound to get you plenty of spectators at the event. But what's that? With so much happening, you forgot all about the actual exhibit itself. Don't worry if that's the case. Lifehouse Exhibits is here to help. The firm has a full line of service offerings, including but not limited to exhibit design, project management, and Installation and Dismantle (I&D). So, rather than panicking, take action now. Contact Lifehouse Exhibits to schedule a consultation today.