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Should You Host Your Own Virtual Trade Show?

As a result of the COVID-19 pandemic, trade shows and industry conferences have been cancelled. This has caused a lot of marketing and sales teams to look for new ways to connect with their audience, find new customers, and keep business going. One way that marketing and sales teams are meeting this challenge is by hosting a virtual trade show.

Virtual trade shows allows businesses to get time with potential customers, generate new leads, and showcase their brand. If you are considering hosting a tradeshow, here is what you need to know:

1. Partner With A Hosting Platform

Start by finding a hosting platform designed specifically for virtual trade shows. Look for one that is easy to use so your attendees don’t get overwhelmed trying to figure it out but feature-rich so you can recreate an in-person trade show experience. Search for a provider that will allow video meetings, networking spaces, and areas to market and advertise.

2. Find Industry Partners To Exhibit

To host a successful trade show, you need to work with other industry partners to exhibit. Think about current suppliers and partners you have a good relationship with, and consider who might be interested in participating. Make a list of those partners and then you can start reaching out to gauge their interest.

3. Develop A Schedule

Once you have found your partners, you can start building your schedule. Think about the trade shows you have attended. You will want time to do the exhibit, host live networking events, and conduct several informational sessions.

4. Launch A Marketing Campaign

One you have your schedule put together, it is a good idea to start reaching out to potential attendees. Consider an email marketing campaign, a social media campaign, and a website rich with content. You can even do an ad buy if the budget allows. Just make sure you explain the benefits of attendance on all your marketing materials.

These four steps will help you set up your first virtual trade show, but take note that it will require a lot of work. Lighthouse Exhibits can provide you with assistance. We have recently launched a virtual trade show platform that can help you host your event. Our staff will guide you through the process and make sure that your event is a success. If you are thinking about hosting a virtual trade show soon, don’t hesitate to get in touch with us today.

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