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Should You Have Seats At Your Trade Show Booth?



One thing that both people attending a trade show and people running an exhibit at a trade show can agree on is that this means days on your feet. Attendees go from one exhibit to another or attend conferences or panels. Businesses that run an exhibit put together by a professional booth builder spend much time standing as they meet and greet attendees.


Some people thinking of having a booth builder put together an exhibit may be thinking of doing something a little less conventional and including seating at their booth. But is this a bad idea? The answer is, “it depends on what you want to do with your booth.”


Brand Awareness Is Standing Room Only


One scenario where no seating is generally encouraged is if you’ve specified to your booth builder that the goal of this trade show is to increase brand awareness. When the aim is to have as many people as possible exposed to the general points of your product or service, this means taking a “mass transit” approach of trying to accommodate as many people as possible.


Standing room ensures that you can have more people in your booth at any one time but also makes it easy for people to leave and enter, ensuring that a steady flow can be easily managed.


More Sales Means More Seats


On the other hand, if the goal of a trade show is to actually do business, negotiate with potential clients and customers, and walk away with increased sales, then you’ll want seats available to do this. This may be one or two dedicated meeting spaces partitioned away from the main exhibit area, or your entire exhibit space can be dedicated to “meeting pods” for conducting business.


In this instance, the goal is for detail, the personal touch, and, of course, negotiation. For closing sales at a trade show, privacy should also be available due to the sensitivity of the information and data being transacted. For interactions of a more comprehensive nature, especially where the use of documents and laptops may be involved, a table and chairs for more sustained exchanges make more sense. Of course, this can be in addition to a dedicated “standing room” only space if a trade show aims to achieve both goals.


If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can put our experienced, professional booth builder skills at your disposal.

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