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Make Your Trade Show More Memorable With More Interactivity

One of the best decisions you can make for a successful trade show is working with exhibit professionals to create a compelling environment for your staff to speak with visitors. However, exhibit professionals giving you a good backdrop is just half the battle. Winning comes from what you do within that environment.

Creating a more interactive experience for visitors is one of the best ways to introduce your business and promote your product or service. Here are ways to engage with visitors to create a more interactive experience.


While traditional, this is still one of the best ways to create an ideal interactive situation. When you manage a Q&A session, you hear directly from potential clients and customers about their concerns, confusions, and issues, giving you and your staff a chance to address them or correct misperceptions.

Potential customers always appreciate this kind of direct engagement and addressing specific concerns, especially if it is indicative of future customer service quality.


Another good way to promote your company and soft sell your product or service is to conduct workshops. Again, this introduces an interactive element to your marketing that is not available in standard direct mail or email marketing. With workshops, you can establish credibility and engage with the attendees, answering questions, providing specific demonstrations, and getting a feel for the crowd.

This is another good way to provide an interactive experience that encourages engagement and makes you and your company more memorable.

Virtual Reality

One of the most exciting new interactive digital technologies is virtual reality, or “VR.” VR can create immersive virtual environments that can be as interactive as you need them to be. VR is excellent for accommodating everything from a real estate tour of a location to a demonstration of a normally dangerous or remote activity that is usually difficult to witness firsthand.

VR can also “gamify” elements. If you provide a product or service that potential clients can interact with, it provides an engaging and memorable experience that gives them virtual “hands-on” time with whatever you offer. VR is also good at creating the illusion of a large space even within the confines of a small exhibit space, making it possible to create virtual displays and interactive experiences that your exhibit space might not physically accommodate in the real world.

If you’d like to work with exhibit professionals to meet your specific needs, we can help. Contact us and ask us about exhibit design services.

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