Is Your Website Home Page Optimized For Conversions?
One of the most important parts of your website is the user interface. You want your content to be streamlined, easy to navigate, and informative. However, design choices can often work against these goals. This is especially true on your website homepage which is where you greet nearly all of your website visitors. Optimizing the content will help turn your visitors into customers. Here are our tips for ensuring that your webpage converts.
Make Your Call To Action Clear
Although your homepage is an introduction to all the products and services your business offers, creating multiple calls to action can be confusing. Instead focus on just one primary call to action on your home page. Start by defining the call to action. Do you want them to ask for a quote? Sign up for your newsletter to stay in contact? Browse your products? Whatever you decide, keep your homepage focused on one CTA to help avoid confusion.
Keep It Simple
Keeping your content simple and clean can really help drive conversion. Most people do not spend a lot of time on websites. In fact, most people spend less than 15 seconds on your homepage. So make sure that you provide the most important information and lead them directly to the action they can take. If you fill your homepage with too much information, your readers may get lost and frustrated because they cannot find what they are looking for on your site.
Tell Your Story
People connect with brands on a personal level. So on your homepage, you should tell the story of your brand. Consider making a video introduction or offering a short overview of your mission, vision, and values. Essentially, let your audience know not only what you do but why you do it. It’s also important that you connect your story to their value add. For example, Lighthouse Exhibits helps marketers stand out at trade shows and industry conferences. We do this because we know how important it is to differentiate yourself from the competition. If you visit our homepage, you can see how we told our story in a simple and effective way
Ensuring that your homepage converts will help you take advantage of your website traffic and grow your brand. These three strategies will help you design your homepage to be more user-friendly to increase conversions. For more digital marketing tips, check out our blog. We offer a lot of great tips and techniques to help you continue to grow your brand until we can all attend trade shows again.