How To Generate B2B Leads On Social Media
Until recently, B2B marketers have not focused much on social media outreach. However, because of the pandemic, many marketers are trying new avenues to generate leads. One of those is social media.
However, the tactics used to generate leads on social media are different for B2B marketers than B2C marketers. That is why most of the conventional wisdom on how to run a successful social media campaign does not apply. Social media can be useful for B2B marketers as long as they take a different approach.
Choose The Right Platform
There are several social media channels you can use, including Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn, and TikTok. Before you start any campaign, it is a good idea to determine on which platform your industry is most active. Find out if your existing customers and competitors have a presence there.
Once you have identified the platforms that work best for your industry, you will need to tailor your strategy to it. There are many resources out there that can help you identify everything from the best time to post to the optimal post length, so do your research.
Build Your Social Media Following
The best way to do this is to follow others. Search the platform for industry leaders, partnership organizations, and your customers. When you follow their pages, they will typically follow you back. It is also advisable to join industry groups as well.
You also want to find out what hashtags are trending in your industry and which ones can help you connect with others. Engage with any relevant topics in your field. Search hashtags, read the posts of industry professionals, and leave comments. Doing so will help increase the number of social media followers you have.
Create Opportunities For Engagement
Once you have built your following, it is time to come with your content strategy. The most effective tactic for B2B marketers is to create opportunities for engagement. Make sure that your posts have links to your website. Allow followers to sign up easily for newsletters, and provide helpful information on your social media pages. Remember to include calls to action.
See to it that you post regularly and that your content is informative and relevant to your larger industry. Do not be afraid to include more personable posts like holiday messages and team member profiles.
This social media strategy will help you generate leads that you can then work into your normal sales channels. To get more tips for B2B marketers, contact Lighthouse Exhibits and drop by our blog. We know how challenging the last year has been for B2B marketers, so we are here to support you.