How Automation Tools Can Streamline Your Digital Marketing Efforts
With the loss of in-person sales opportunities for the time being, many are turning to digital marketing in order to generate leads. However, a lot of us are discovering that digital marketing is labor-intensive. When you have a small department or a team that is just now learning how to do everything, it can quickly get overwhelming.
Fortunately, there are a lot of tools out there that can help us reduce the labor and generate more outreach. Here are some of the things your sales and marketing teams can automate to reduce your workload.
Automate Your Email Marketing
There are a number of excellent platforms that will allow you to do this. You can load your contact list and email messages, and the program will automatically send the emails when you need them to go out.
Many of these tools come with a number of other features. Those include automatic responses if a recipient opens or clicks the email, list segmentation to better microtarget your contacts, and even send thank yous to anyone who signs up for your mailing list. Check out Mail Chimp or Constant Contact to get started.
Run All Your Social Media From One Platform
There are numerous tools for automating social media as well. Most of them let you run all of your online accounts from a single platform. They can be used to schedule posting, respond to questions in a timely manner, and track which posts are receiving the most engagement. Like email marketing tools, you can load your content all at once and schedule it to be automatically posted. Check out Hootsuite and Buffer to explore your options.
Do Not Forget Your Metrics
Metrics are critical to digital marketing efforts. They show the return on investment (ROI) on your campaigns. All of your efforts—including email marketing, social media marketing, and content marketing—should be tracked by metrics.
However, it is complicated to run metrics along diverse platforms and get actionable insight. There are some automation tools that can track all of your metrics and present them in one platform. We recommend looking into Marketo.com and Hubspot.com.
Exploring these tools will help you determine what aspects of your digital marketing campaigns you can automate to reduce your workload. With those tasks off your plate, your team can focus on what they do best and start closing some sales. For more tips to make your digital marketing strategies more effective, get in touch with Lighthouse Exhibits today. Our team of marketing experts provides tools and techniques to help your team until you can start attending trade shows and industry conferences safely again.