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Free Tools That Will Help Your Instagram Stand Out

Instagram is a great sales channel for marketers. For years, Instagram was primarily used by influence marketers and B2C businesses. However, with B2B marketers turning to social media during COVID, many are finding out that Instagram is a great sales channel for their businesses as well. To help empower you to increase your engagement and conversion rates, here are some of our favorite free tools to make your Instagram marketing really standout.

Design Tools

Instagram is a primarily visual marketing platform, so it is important that all your posts are visually appealing. Here are some really great tools to help you design aesthetic posts:

  • Canva: Canva is a drag and drop designer. They have layouts and templates for all social media platforms. Canva is both free and easy to use, but they do sell premium elements ala carte for people looking to upgrade their visuals.

  • Adobe Spark: Adobe Spark is very similar to Canva in that it is a drag and drop editor. It is free to use for 14 days, then is $9.99 a month if you like it. It offers a variety of collaborative tools and easily interfaces with your existing Adobe products.

  • UNUM: UNUM is an app that offers a range of great design tools like filters, templates, and even a video editor. UNUM is free but like Canva offers in-app purchases for premium features.

Marketing And Analytics Tools

Tracking your marketing efforts is key to ensuring you are getting the highest ROI out of your campaigns. Here are some of the tools to consider for marketing and analytic support:

  • Display Purposes: Display Purposes is a hashtag management tool. It suggests hashtags for your content to help you capitalize on trends and reach the right audience.

  • Short Stack: Short Stack is a great tool for interactive marketing campaigns like contests, customer feedback, and discount programs. They offer a free trial for 20 entries and 100 views for 30 days. If you like the features, you can then sign up for one of their different programs.

  • Analisa: Analisa is an app that provides metrics on influence. You can track your own influence but also your competitors. You can investigate engagement, like, comment, and share rates easily.

Management Tools

Finally, managing multiple social media platforms and ensuring that you are responding to all the comments and content can be a bit of a challenge. These tools help automate your processes and place all your activity on one platform:

  • Buffer: Buffer helps you schedule posts and monitor all your accounts on one platform. They also provide insights and analytics that can be used to more effectively target your campaigns. Buffer offers a 14-day free trial, after which they have a range of affordable pricing options depending on your needs.

  • Later: Later allows you to load all your content ahead of time and schedule it for automatic posting to a range of social media platforms down the line. They offer their service free to individuals and a number of affordable pricing models for automated scheduling.

  • Sprout Social: Sprout Social also offers full management and analytics tools for social media. You can post and respond in real time. They offer a 30-day free trial, then a range of pricing for different levels of services.

  • All of these free tools will help ensure that your Instagram is truly effective. For more ideas on how to master social media marketing, follow our blog. The marketing team at a Lighthouse Exhibits offers a range of tips, tools, and strategies to help keep your B2B business growing during COVID.

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