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Four Virtual Exhibit Booth Design Tips For Beginners

A virtual exhibit booth is a great way to showcase your products and services at your next virtual conference. It allows you to introduce your brand to customers and helps you generate leads. However, designing a virtual booth is different from setting up an in-person trade show booth. Yet, there are some common elements you can build upon. Here are four design tips for your virtual trade show booth to get you started.

1. Define Your Goals

As with any marketing effort, you want to always start by defining your goals in order to help you determine your strategy. Ask yourself what you need the booth to accomplish. What does your audience expect the booth to do for them? Once you have pinpointed your objectives, you can come up with a proper design.

2. Start With The Layout

Just like when you select your booth at the event hall, you will also select your booth size at a virtual event. Whether you go with a simple 10 x 10 booth or a massive multi-story structure, look into the layout before anything else. A good way to go about it is to define certain zones. Each zone should have a different function, such as a company introduction area, product showcase area, and an RFP/RFQ area. From there, you can set up each zone for its purpose.

3. Consider Brand Alignment

When designing, think about your brand. If you are a high-tech brand, you want a modern-looking booth. If you are an earthy brand, you want to go for natural elements. Think about your brand identity, and make sure the booth’s design communicates that. Then, gather the necessary elements such as content, color codes, and images.

4. Focus On Aesthetics

You want your virtual event booth to stand out and engage the attendees. Think about the design features and how you can make them more visually appealing. Use bold colors, eye-catching images, and inventive graphic design.

Following these design tips will help you create a memorable booth that leaves a lasting impression on your visitors and lets you generate new leads and sales. If you need support in designing your virtual trade show booth, contact Lighthouse Exhibits. We offer a variety of services to help you with your next virtual event. Give us a call anytime, and we would be happy to help.

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