Four Simple Digital Marketing Strategies To Increase Lead Generation
With most trade shows canceled for the time being, many B2B marketers are moving into the digital space to generate leads. However, this can be tricky because often a key component of lead generation is meeting face to face and establishing a relationship. If you are looking for lead generation strategies, we’ve got you covered. These strategies are very easy to implement and have a good return for B2B marketers. Here are four strategies to try:
1. A/B Test Your Email Blasts
One of the important pieces of email marketing is making sure that you are creating content that engages your audience. Often, this can be a little tricky when you are doing cold outreach. However, A/B testing can help. A/B testing is essentially dividing your email list in half and sending out two different emails. Then you will monitor the performance of each of the emails and track which performs better. With that information you can refine your message so it has a higher engagement rate.
2. Create A Referral Program
Referral marketing is one of the oldest types of marketing and for good reason. Referral programs are a great way to generate leads because you will already have the trust of the potential customer. There are a number of ways to do a referral program. The most popular way is to incentivize the referral with a discount or special offer.
3. Develop Gated Content
Gated content is valuable content that requires creating an account to access. To create gated content make sure to offer informative content like white papers, e-books, podcasts, and webinars then require a sign up to view. Once you have their contact information, you can then begin marketing your products and services as you would any other lead.
4. Automate Your Workflow For More Touches
Digital marketing is great because it offers so many sales channels. However, capitalizing on all of these channels requires a lot of work. Fortunately, there are a number of tools that can help automate these processes. Getting tools like content publishing calendars, social media management hubs, and email marketing platforms can help you manage all of these sales channels easily by automating the simple processes like posting and sharing. With these tools you’ll reach a larger audience and generate more leads. You’ll also have more time to follow up with those leads.
These simple strategies can really boost your online lead generation efforts. For more tips on generating B2B leads during Coronavirus, Lighthouse Exhibits can help. We offer a number of different services that can support your digital marketing efforts. We also provide tips and advice on our blog. We’re here to help our customers get through this challenging time.