Four Free Video Marketing Tools To Produce Engaging Content

Video marketing is a growing trend in the digital space. With social media platforms like Facebook, Instagram, and TikTok, video marketing is everywhere. When leveraging this trend, it’s important to produce quality videos. Otherwise, people may get the wrong impression of your brand. Luckily, there are tons of great tools that can help you create, edit, and promote your video content. Here are four tools we recommend:

1. Storyboarder

Storyboarder is a great tool for video ideation. It’s basically a storyboarding app that helps you lay out your concept, timeline, and test your ideas. Storyboarder not only help you plan out your ideas, but will keep you organized for filming. The app is free, you just need to download it onto your computer.

2. Adobe Premiere Rush

Adobe Premiere Rush is a version of Adobe Premiere that is available as both a desktop and a mobile app. It has all the key features of Adobe Premiere, but is much easier to use for beginners. With Adobe Premiere you can edit, add effects, and export into a range of formats. The basic version is available for free, but if you like it, you can upgrade for $10/month and have access to more features.

3. Wave Video

Wave video is another great option for video editing. It offers a ton of great images, transitions, and sounds to help make your videos standout. It also offers a lot of integrations for different video platforms like YouTube, Twitter, and Facebook. This is a great platform if you produce a high volume of video content because it’s easy to use and has readily available templates. The basic package is free, but you can upgrade for more features.

4. Wideo

If you are looking to add animations to your content strategy but are not an animator, Wideo is a great option. It has an incredibly easy user interface and a lot of templates for you to get started. You can make everything from slideshows to white board videos to simple animated shorts. The platform is free and paid plans start around $19/month.

These free tools will help you take your video content to the next level. For more digital marketing ideas to help you expand your brand reach online, check out our blog. Our team at Lighthouse Exhibits is here to help you during this transition back to trade show marketing. We’ll help you maintain your brand presence online until you can get back into the convention hall.