Four Backdrop Ideas For Your Next Virtual Trade Show

With the current safety protocols to help reduce the spread of COVID-19, many trade shows have moved online. Virtual trade shows are a great opportunity for marketers to connect with their audience, generate leads, and find new customers for their products and services. They are rather new, however,

so many marketers are just now learning how to promote their brand through them.

One of the ways to do that is with an engaging background for your video conference. Backgrounds can help you look more professional, market your brand, and provide more information for your customers. Here are four background ideas to get you started:

1. Your Trade Show Booth

Setting up your normal trade show booth as a background is a great way to make the experience more interactive. You can give your customers the same tour you would if you had met them in person. Plus, your trade show booth already communicates your brand and highlights your products. If you have room, go ahead and set it up.

2. Pop-Up Banners Or Walls

If you don’t have space for your entire booth, try using certain parts of your booth like pop-up banners or walls. These make a great background because like your booth, they communicate your brand. Also, they are the perfect size and can be set up quickly in a smaller space.

3. Your Office

Walk around your office and find an area where there is a lot of productivity. Though you have to pay a little more attention to sound and noise control, a busy background can show your potential clients how hard your team will work for them. You can give them a tour of the office as well and introduce some of your teammates who don’t often attend trade shows.

4. Branded Virtual Background

A branded virtual background is another ideal way to show off your company. You can put up pictures of your products, a flier, or any other digital assets you have to showcase your products and services. If possible, you can even have a few of your items available and put them up based on customer interest.

These background ideas will help you make the most of your virtual trade show. If you are looking for more ideas or need some marketing collateral for your next virtual trade show, Lighthouse Exhibits can help. We have a range of services, including booth and graphic design, that can help you create the perfect trade show backdrop. Give us a call before your next show to find out what we can do for you.