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Five Ideas To Promote Your Next Virtual Event On Social Media

Virtual events have provided an excellent opportunity for marketers during COVID to reach their audience and expand their brand. When preparing to host a virtual event, a great channel for marketing the event is social media. Social media can help you reach both your current audience and help you find new attendees. Here are some tips to get you started.

1. Create A Public Facebook Event

Facebook has a great event calendar feature. It is feature rich and can help you manage invites, RSVPs, and even collect ticket prices. Making the event public will help people outside of your network find your event and register to attend. Once the event is created, you want to share it on all your other social media channels like Twitter, LinkedIn, and Instagram.

2. Create An Invite Graphic

Invite graphics are great because they are easily shared. In the graphic include the basic details of the event like time, location, and how to register. Make sure when sharing on your social media platforms you also include a link to your event page so that people can register. The best rule of thumb for creating social media graphics is to make graphics that match the dimensions of the medium. Here is a handy size guide to get you started.

3. Recruit Some Influencers

Are there industry leaders that plan on attending your virtual event? Have them reach out to their audience with an invite. If you plan on having speakers, give them a marketing packet so they can reach out to their social media audience. Also, make sure to tag them in posts about the event. This will help their followers see more information about the event and will increase your engagement rates.

4. Boost The Event

One of the best things about social media is that paid ads are very affordable. You simply set a desired budget and then define your target audience. Boosting a post or running an ad can help you reach a larger audience. Here’s a simple guide for running your first ad on social media.

5. Start The Conversation

Leading up to the event you want to develop a content calendar. Your content should be a blend of promoting the event and starting the conversation about the event. For example, if your event will cover the supply chain challenges in your industry, ask your audience what challenges they face. You could also post industry stats, case studies, or even personal anecdotes about those challenges. This will get people engaged in the topic and they will want to continue the conversation further at your event.

These social media marketing strategies will help you generate buzz around your social media event and increase attendance at your event. If you’re looking to host an event, we have a feature-rich platform that is great for hosting both large and small events. Give us a call to learn more.

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