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Communicating With Potential Customers Effectively Amid A Pandemic



Communication is crucial in building and maintaining relationships with clients. However, with the cancellation of live events like trade shows and the imposition of social distancing regulations due to the COVID-19 pandemic, businesses have found it harder to reach out to their audience.


Many people have spent the last year inside their homes. A lot of companies imposed a work-from-home set up to keep their employees safe. Schools also have to move to online classes. That means the number of buyers interacting with businesses face-to-face has also gone down.


So, you may have been looking for ways to stay connected with your clients, continue providing customer service, and reach out to potential buyers. Well, you are not alone. Many entrepreneurs found themselves in this situation.


To help you cope with the circumstances, here are some ways to effectively communicate with current clients and potential customers during a pandemic:


Transparency


Show your customers what safety precautions the company is taking to help prevent the spread of COVID-19. You can send email blasts and post signages in your store. This way, you can assure them that your establishment or office is following proper guidelines to protect their health when they visit.

Going Social


The pandemic has increased the time people spend online. A lot use social media to get the latest updates and news. Since your target audience is on social media, you should establish an online presence to increase brand awareness. You can share valuable content that will redirect them to your site.

Serving Customers Digitally


Digital channels are not just for brand awareness. You can also use them to provide customer service. Aside from phone and email support, why not add customer support options on your company’s social media pages? It would also help to reply to queries and concerns about your products or services posted on social media pages.


Some companies also offer video conferencing options. To engage your target audience more, you can consider hosting events like seminars and lectures. Another option is to help your audience better understand your company and the products or services you offer through a virtual exhibit. You can also try offering online deals, such as giveaways or discounts.


There are many options companies can try to communicate with prospective clients. But taking advantage of digital channels can help widen your reach while maintaining the safety of your audience.


These are only some ways you can try to maintain relationships with your clients and build new ones. For more ideas, follow our blog at Lighthouse Exhibits. You can watch out for more tips and ideas on how you can grow your brand.

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