Color Is An Important Part Of Trade Show Visuals



When deciding to participate in a trade show, one of the most important early decisions will be exhibit design. Without taking the time to understand the space you’ll be working with and planning an exhibit design that optimizes it, a trade show can be unproductive and even a loss for an unprepared company.

This is one reason why, though mostly a graphic design decision, color can play a crucial role in exhibit design and one that should be understood and discussed with the booth builder who will be doing the work.


Color Is Visual


Because vision is so intrinsic to how we navigate our daily lives, not many of us put much thought into our visual process or how it affects us. Color, however, is one of the most important components of our visual experience and can generate strong responses in us, even if we’re not consciously aware of them. The right colors can create appeal, while the wrong colors can feel off or even repelling, even when these feelings aren’t articulated.


However, there are certain design considerations you should always keep in mind as you plan your exhibit’s color scheme. These are the most important.


Company Branding


Of course, the first and most important factor to look at is business identity. You’re likely to have your brand with logos, color schemes, and other fixed design elements. This branding is key to your visual identity and should be consistent across the board, from office design to website, to business cards, logos, and color schemes should carry over. This also means that they should consistently and prominently feature in your exhibit.


Complementary Colors


Colors, like music, have accents and complements that set each other off. In the same way that pairing the wrong notes together creates audio discord, the same is true for aligning colors. Some colors clash, while others complement and strengthen each other.


It’s important to remember not to get too excessive with bright colors. They make better accents, as using them to cover large areas can be uncomfortable and contribute to eye strain. Also, think about or consult with designers to ensure that text that appears on colored areas is still legible but doesn’t clash so much that it also becomes distracting. These are all essential design considerations as you plan your exhibit design.


If you’re thinking of taking part in a tradeshow and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.