Brush Up Your Badge Scanning Skills
If you’re participating in a trade show, one half of the equation is making sure you’re working with a reliable full-service exhibit company to ensure your presentation is up to snuff. However, the other half falls on you, your staff, and your ability to make the most of the trade show experience once you’re set up and the doors open to meet the crowds.
An essential tool and strategy to use here are the ability to scan attendees’ badges. But why do you want to do this?
Your Data Opportunity
Badges aren’t just public information or a quick way to check the legitimacy of an attendee for admittance into a trade show. Badges are also digital data about that person. Many trade shows now work with the information that an attendee consents to give for attendance purposes, such as name, place of work, and work contact details, which are also associated with and embedded in the badge. That data can be retrieved and collated by scanning the appropriate section of the badge.
This means that badges contain important marketing and networking information for any business with an exhibit at a trade show. While business cards are traditionally the way for people to leave contact details, not everyone does this.
Badges are an excellent source of marketing data. By scanning a visitor’s badge, you get whatever data is available from that badge, which often includes business card details. However, scanning badges also gives you important metrics about your effectiveness at a trade show. When you or your staff scan a badge, you also digitally track how many visitors you got on any given day. The digital nature of the data makes it easy to analyze and manipulate.
These give invaluable raw data that can be turned into meaningful statistics and metrics for analyzing the success of your trade show. How many people visited in a day, from which businesses, and where those businesses are coming from are all useful analytics.
This is why it’s important to ensure that if a trade show doesn’t provide the software itself, you take the time to secure badge scanning software for your staff. Train them up in the quick, easy usage of it. Then, when the time comes, and the trade show opens, be diligent about scanning badges and getting accurate numbers for the day.
If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.