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Branding Is A Key Part Of Your Trade Show Exhibit

One of the biggest components of business success is marketing. It’s important to produce a quality product or service if you want to remain competitive in your chosen business. However, marketing will get the word out to people looking for your product or service.

Branding is an essential part of the marketing effort, and when it comes to participating in a trade show and creating an exhibit to drum up business, it’s still just as important as ever.

Brand Personality

One of the biggest components of your branding approach will be what your “branding personality” is. Larger, older companies tend to have more formal, even stuffy personalities that reflect their size and age in the industry, especially in a larger B2B sense, such as business banking and other large-scale financial services.

On the other hand, smaller businesses, or businesses aimed at consumers and the general public, tend to have more approachable, less formal personalities. Some may even specialize in a more casual, irreverent, even humorous approach if it suits their business image. Defining your branding personality not only determines your approach to your business but will play a huge role in defining the look of your trade show exhibit and create a specific impression in attendees’ minds when they see it.


In tandem with brand personality, the graphics and graphic design you use for your trade show exhibit will be defined by your brand personality. Everything from your business logo to the dominant colors of your exhibit will be part of the graphic design process.

Graphic design is integral to marketing, and the most effective graphic design is integrated across different media platforms. Consistency is the key to establishing a recognizable visual identity, so whatever graphic design you’ve employed on your website, corporate literature, business cards, and other marketing arms should now be integrated into your trade show exhibit design.

Promotional Items

Once your branding has been established and weaved into the fabric of your trade show exhibit, you need to expand its presence. It’s not just the exhibit itself but ancillary elements, such as promotional items, hanging signs, and even decorative elements on desks and counters, that all contribute to solidifying your branding efforts. Promotional items are especially important for your branding efforts since, unlike the exhibit itself, visitors can take them back home.

If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.

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