Boost Your Exhibit's Appeal In These Ways



So, your company is part of an upcoming trade show. That's great to hear because you could land contracts and jobs through the event. Plus, your reps will be able to build relationships with contractors, vendors, and more. Those are sure to help your business in the long run. But don't get too far ahead of yourself. Sure, great things can come from this venture. However, first things first. If your booth fails to amaze, it won't attract attention. Then, your people will be standing around twiddling their thumbs because they don't have an audience to entertain. So, what should you do? That's the million dollar question. Don't panic because you've come to the right place. The following sections are focusing on some tips that could be just what the doctor ordered to set your exhibit apart from the rest. Therefore, if your interest is piqued, don't go away. Instead, stick around and read on to learn more.

Include Interactive Elements


How many times have you seen a boring display that didn't appeal to any of your senses? The answer is probably too many times to count. When things are nice and dull, visitors don't want to stop by exhibits. Why would they wish to hang out if all they're doing is reading documents glued or taped to walls? They could sit at home or work and read papers if they wanted to. That's why your trade show display should include interactive elements. They'll entice guests and get them curious about what your exhibit brings to the table. Items worth considering include:

  • Video Walls With Touch Screens

  • Virtual Reality Headsets

  • Educational Seminars

Avoid The Clutter

Often, people believe more is better. However, that isn't necessarily the case with a trade show display. You should pick a theme, stick with it, add a few logos or other aesthetic elements, and leave it at that. Why? If there's too much going on, people will get lost. They won't know what the company's exhibit represents and will quit trying to make heads or tails of it quickly.

A Few Last Things


Do you want to avoid the headaches associated with a trade show display altogether? Nobody blames you if yes is the answer. That's because there's a lot of work that goes into designing, installing, and dismantling exhibits. You don't have to face these tasks alone, though. Contact Lighthouse Exhibits to learn about the various services the company offers.