Are These Suggestions Right For Your Trade Show Exhibit?
2023 has only just begun, so your firm may not have participated in any trade shows just yet. However, events within your industry are sure to be coming up. Hence, you'll need to be prepared to ensure your venture is successful. Therefore, take the time to start training the staff members that will become exhibitors now. Then, they'll be prepared to answer questions and engage in conversations when events roll around. But you need to take the time to begin planning your exhibits beforehand too. Of course, it is your prerogative to wait until the last minute if you wish. However, that can make the ordeal stressful and overwhelming for everyone involved. Feel free to use or build from these suggestions to take your trade show display to the next level.
Create A Private Section
Not everyone is comfortable talking in public. Therefore, you should consider creating a private section within your exhibit. This space can be great for meeting with vendors, potential investors, clients, etc. You'll be able to discuss this and that with whoever without others overhearing. Plus, the area can always be blocked off for those moments when things seem overwhelming for exhibitors. They can go there to clear their heads and gather their thoughts.
Install Hanging Displays
Many trade show venues allow the use of hanging displays. Thus, check with the person in charge where yours will be held. If the pieces are allowed, consider mounting them above your exhibit. These items will catch the attention of guests from across the room. Then, they'll be drawn to your section to see what the fuss is all about. That's when your exhibitors will need to be at the top of their game, promoting the company's brand, products, and services.
Add Furniture To The Exhibit
People, including your own exhibitors, are on their feet for extended periods at trade shows. Thus, it's easy to see how they might long for a place to sit down and take a load off. That's exactly what your exhibit can provide them with if you add furniture such as stools, chairs, or recliners to the mix. Visitors will swing by to sit and relax, but they'll also be willing to listen to what your staff has to say. Does your company have a big upcoming trade show? Do you need help with the exhibit for this and other events? Contact Lighthouse Exhibits to schedule a consultation and learn which of the firm's full line of services are right for you.