4 Things To Make Your Trade Show Meetings Succeed



When participating in a trade show, it's important to ensure that your physical space is properly designed and constructed. Working with an experienced trade show company ensures that you get this with minimal fuss and worry. However, once everything is set up, you’re now ready for the crucial function that is all on you; meetings.


One of the most productive outcomes of trade shows is being able to meet with potential clients or reinforce bonds with existing ones. Here are four ways to ensure you get the best results when setting up meetings.


Reinforce Your Unique Selling Point


As with anything, your product or service is going up against competitors, so you must be able to distinguish yourself. Make this unique selling point clear in the emails you send out to prospective customers and clients, and try to schedule meetings. They must know from the start why you are different from competitors and why that difference benefits them.


Get Metrics


If people are meeting with you, the more you know about them, the better. Including an assessment tool or some other form of “value calculator” can go a long way toward giving you data that can help you fine-tune what clients and customers are looking for. You can also use the data you’ve gathered and shared it with these potential clients and customers so that everyone benefits from the data you’ve collected throughout the trade show.


Show The ROI


If you’re meeting with potential clients and customers and gathering data about their specific concerns and interests, this works to your advantage. It gives you a chance to prepare ahead of time for the meeting and directly address the return on investment that they would like to see. An appointment should not be a rehash of information they can already get from a brochure or your website; this is a face-to-face opportunity to personalize a solution to their needs.


Close Deals Faster


The more you know about what your potential client or customer wants going into a meeting, the faster that meeting can go for everyone. With the right knowledge, you can skip the first several steps of the “buyer’s journey” and move into the phases where negotiation and dealing can begin. If you take the time to research things before the meeting, you can shorten those meetings but get the results you want.


If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.