top of page

4 Things That Your Trade Show More Successful

If you’re participating in a trade show for the first time, one of the best things you can do to ensure a solid foundation is to work with exhibit professionals to ensure you have a booth and display that represents you well. However, that’s just half the battle. There are still things you can do yourself to ensure a more successful experience. Here are four ways to boost your chances for a positive trade show.

Have Promotions

One of the best ways to ensure interest in your exhibition is to catch the eyes of others by having a crowd already present. Peer pressure works great in this regard, and when people pass by and see a booth that’s already busy, they’ll want to find out why for themselves.

One way to naturally attract and maintain a crowd is with promotions. People will naturally approach your booth when you give items away, such as bags, USB memory cards, and other items. Maintaining this crowd is a good way to attract legitimate interest in your business.

Pre-Show Meeting Arrangements

It’s not just doing business on the day of the trade show itself that yields results; you can build in early success. When a trade show is announced, it’s not unusual for businesses to arrange meetings with companies of interest in the weeks and days leading up to the show. Be receptive to inquiries to arrange for meetings, and if you have any clients or potential clients you’d like to approach, be proactive about setting up meetups.

Interaction Is Memorable

Video games have already proven that an element of interaction is an attraction for many people. If you have a product or service that can be translated into an interactive marketing element at your exhibit, invest in a mechanism that allows visitors to do so. This will make a big impression for business promotion.

Implement Metrics

Different businesses will have different needs and different ways to measure success. Make sure you pay attention to the metrics relevant to your business and trade show experience. This way, you can find out what was working well for you, what wasn’t, and what can be improved or should not be implemented next time. Without a way to assess your progress, you won’t know how to maintain what works or improve what needs it.

If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.

bottom of page