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4 Factors For A Successful Trade Show Exhibit



If you’re going to be exhibiting a trade show for the first time—or after a few years hiatus due to the pandemic—one of your biggest concerns is your exhibit itself. This is the key first impression people will have of your business, so you want to make sure your exhibit is designed effectively, meets your business needs, and engages potential clients and customers.


Here are three things you need to keep in mind to have a successful exhibit.


Plan Your Budget Carefully


Remember that this is primarily about return on investment. You want to ensure that whatever you spend on your exhibit bears out with an increase in business. As a result, you have to plan your budget carefully and figure out just how much you’re willing to allocate to exhibit construction.


Be Realistic About Exhibit Size


Part of figuring out your budget for the exhibit will be determining just how big a space you need and what you will fill that space with. Remember that “bigger is better” is not necessarily true for every business, product, or service. A trade show is not like a country fair where the goal is to entertain; while it’s true that an exhibit must be eye-catching, the true test of generating new business leads will come from your preparation in promoting, educating, and enticing your product or service.


Get Professionals


In the same way, you are an expert in your field trying to encourage clients and customers not to take a DIY approach; the same is true for your exhibit space itself. You can always experiment with concepts you like by looking at online design software to see what the possibilities are.


When it comes to actual exhibition design and construction, however, leave this to the experts. Talk to an experienced trade show vendor to get the input you need for an optimal exhibit that meets your budget requirements.


Marketing Materials


Once you have your exhibit planned and you’re working with vendors who are constructing your exhibit, make sure you have your marketing materials ready. People will want business cards, brochures, and pamphlets. You’ll also want to consider promotional items for contests, giveaways, and other marketing efforts. These are all crucial for extending your branding beyond the borders of the actual trade show itself.


If you’re thinking of taking part in a trade show and want to plan your exhibit, we can help. Contact Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.