3 Trade Show Marketing Tactics

So, the last few trade shows your company participated in weren't very successful. Now what? There could be a number of different reasons for this outcome. However, marketing is the focus here today. Did you reach out to your existing customers and spread the word to others in different ways? If you said no, that may very well be the problem. The following are three trade show marketing tactics you should consider using before the next event. They may prove to be just what the doctor ordered to turn the tide.

Create An Email Campaign

Many businesses collect customer emails today. They add customers to their mailing lists and send them various correspondences via email campaigns. Does your firm have an email list? If that's the case, you can start a movement ahead of a trade show to let your people know you'll be attending. Then, hopefully, your audience at the event will consist of vendors, clients, and others who are interested in what your company brings to the table.

Social Media Marketing

Next, if your business isn't already taking advantage of social media marketing, perhaps there has never been a better time to begin the venture than now. That's because posts on sites such as Twitter, Facebook, and Instagram can generate leads, convert sales, and promote brand awareness. Once you have your accounts all set up and begin getting followers, create posts about the upcoming trade show. That will generate buzz, and with any luck, get people to pay your exhibit a visit during the venture.

Have A Giveaway

Sometimes, it can be easier said than done to get the right person or people to your trade show. It doesn't necessarily have to be that way, though. If only there were a way to entice particular individuals to come and listen to what exhibitors have to say. Have you considered having a drawing or giveaway? That could do the trick, but you should take it a bit further by making winners present tickets at the trade show to claim their prizes. This marketing tactic can help you get the audience you seek.

The Final Thoughts

Don't forget about your exhibit. It can draw spectators in and take your trade show experience to the next level. But of course, you might need assistance getting your display to that point. That's where Lighthouse Exhibits and services such as Exhibit Design, Project Management, and Exhibit Building can come in handy. Schedule a consultation today.