3 Reasons Not To Take A DIY Trade Show Exhibit Approach



Regardless of what industry your business resides in, at some point, there's a good chance a trade show will present itself. In layman's terms, a trade show is a place where companies come together to promote products and services. Obviously, it will be entirely up to you to decide if your organization should participate or not. However, doing so could prove to be beneficial. Your representatives will get to see what others within the industry are bringing to the table. Plus, the venture can generate leads and increase sales. So, because of all the benefits, let's say you decide to send people to the event. The following are some of the reasons why it could be best to avoid a DIY exhibit approach.

1. The Design Can Present A Challenge

Brainstorming is one of the first things that needs to be done when it comes to a trade show display. That's because you must have a design that speaks to the crowd and draws people in. This aspect sounds easy enough, but is it really? If you and your employees aren't the creative types, the exhibit ideas may be rather dull and boring in the end. Then, if you choose one of them, it probably won't create much of a buzz. The next thing you know, the trade show will have been an ultimate failure. Hence, rather than taking a do-it-yourself approach to the display, why not use a professional company? That will eliminate those late-night meetings from the equation and ensure your exhibit is second to none.

2. Trade Show Display Installation

Not only will your team have to come up with a trade show exhibit display design by going it alone, but reps will also have to set things up after arriving on site. That can be problematic, especially if the chosen individuals aren't very hands-on. They could make mistakes and get hurt. Then again, people might get injured or fail to get the exhibit erected before the trade show begins.

3. Exhibit Dismantling

In addition to building your company's trade show display, the team you choose will also need to dismantle it. After a long day, weekend, or week, that's the last thing they'll want to do. Instead, they'll simply be ready to get back home. So, your people could be in a hurry and forget things. That may not sound like a huge deal, but it might be. For instance, what if the hall where the trade show was held decides to fine your company for the mess? If you don't want these things or others to haunt your business before, during, or after a trade show, you've come to the right place. Contact Lighthouse Exhibits to schedule a consultation today. The company is your one-stop shop for trade show display design, installation, dismantling, and more.