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Reasons Virtual Events Are Necessary For Your Business


With social distancing regulations strictly enforced for the health and safety of all, large-scale events and in-person gatherings have been put to a halt. For businesses that rely on trade shows and conferences to market their products and services, that might seem like it will hinder them from networking in a weighty amount of time.

However, don’t let the absence of big offline events stop you because there’s hope online. Virtual events allow you to interact with your network on a large scale. Here’s why you should switch from doing offline marketing efforts to holding virtual events:

  • To Keep Your Brand Relevant

As the members of their audience shift their priorities to focus on what’s essential, it’s difficult for businesses to stay at the top of their consumers’ minds. Some businesses are even going as far as temporarily pulling the plug on their marketing efforts. However, keep in mind that the situation the world is in right now will eventually end and businesses will continue.

It’s important to put yourself out there now so that your consumers will remember you even after the pandemic.

As several of your current and prospective consumers are experiencing more downtime, now’s the time to educate them about your product or service through a virtual event. While you can continue your other digital marketing efforts such as posting on your social media accounts or sending newsletters, remember that those can easily get lost in your customers’ newsfeeds.

A virtual event, on the other hand, can be more useful and therefore more memorable to the attendees. Furthermore, engagement is in real time, so you can ask your audience to send in their questions and queries throughout the event.

  • To Show Your Current Network That They’re Still At The Top Of Your Mind

In such uncertain times, your network relies on you. To show your loyalty to them, you need to stay consistent and dedicated, even if you’re facing a lot of changes right now.

The best thing to do is to adapt. If you have had a trade show exhibit canceled, don’t throw your efforts away—you can still host an event on your own. This can be a webinar, a Q&A, or even a demo of a brand-new product. The possibilities are endless.

Show your network that you’re doing everything you can to connect with them despite the current circumstances. Make them feel heard.

  • To Grow A New Network

Physical trade shows allow you to interact with a wide audience each year, but through virtual events, you could be tapping into a new type of online audience across the world. Budget constraints usually stop people from attending your trade show, but with a virtual event, your new audience wouldn’t even have to step out of the house to meet you.

A virtual trade show allows you to share the same information and experience you give to your current audience with your potential new network.

There’s always a way to reap the potential benefits of a trade show exhibit online. If you require a top-quality exhibit that will showcase your products and services online, we can help you with that. Contact Lighthouse Exhibits today and talk to one of our professionals.

(773) 213-2076

1202 75th St #103, Downers Grove, IL 60516, USA

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