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Shifting From An Offline To An Online Strategy


COVID-19 has upturned all plans and schedules for the rest of the year. Some of those hard-hit by the situation are businesses that rely on trade shows and conferences to find prospective clients or customers. Because of social distancing measures, in-person marketing is next to impossible at this point.

Shifting your business strategies from your previous ways to newer ones might seem like a handful. However, even with the uncertainty of the pandemic, there’s still a way for you to reach out to your audience, and it’s through social media.

You’ll find that even if you already have a social media strategy planned out for the rest of the year, your content might not be applicable to or relatable for the current times. Rather than sharing irrelevant content or no content at all, the better choice is to shift gears. Figure out the topics that matter to people right now and focus on them.

If you want to prioritize being an industry leader in these unprecedented times, you can use social media platforms to share advice or tips in inventive ways. Whether it’s through infographics, funny posts, or even a livestream, it’s easier now more than ever to spread ideas that matter.

People are stuck at home sometimes with nothing to do but worry about their future. Nowadays, they seek positivity in every way they possibly can. Spread a little light to your audience to keep their mind off stressful matters even just for a while. Here are some ways to accomplish that:

  • Depending on your industry, consider creating how-to videos on the products you have in your store. This way, the members of your audience have DIY projects they can work on. Go even further and ask them to share their creations with you.

  • Offer a giveaway. Giveaways are sure to make anyone’s day as those will give them something to look forward to. Boost your engagement and brand awareness by asking your audience to tag their friends to participate.

  • Go live on your social media channels. Spend some time with the people who are supporting your brand by answering their questions or chatting with them on the spot. This is one way to show to your audience that you are listening to them because you value their opinion.

The pandemic might have temporarily closed your doors, but social media allows you to better your business, including your customer experience.

Now might be the best time to send out surveys wherein your audience can tell you their struggles and their frustrations. Give them a chance to voice out their opinion so that you can give them a better product or service.

If you’re looking for a way to connect with your audience online at this time, go social. You’re not alone in this endeavor, though. Our team will ensure that your business gets the help it needs when it comes to getting the most out of your live streams, virtual events, and trade show exhibits. Contact Lighthouse Exhibits today to learn more about the scope of our services.

(773) 213-2076

1202 75th St #103, Downers Grove, IL 60516, USA

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