Social Media’s Role In Sustaining Small Businesses Amid The Pandemic

Market conditions are changing at an even faster pace due to COVID-19. There is a lot of shifting going on as the pandemic has left small business owners questioning whether or not they should keep going. And while it’s important to make your health and safety your top priority, you also need to protect your livelihood in order to survive what’s to come in the near future.

Social media will help you do just that.

Why Is Social Media The Answer?

In the current situation, there is a rise in the demand for online content as everyone is indoors, trying to strictly follow physical distancing rules. Faced with this new reality, people are looking for other ways to stay connected to the world around them. Apart from being in demand, social media doesn’t require a lot of effort and money but delivers big results.

What is important now is to keep your lines of communication with your audience open. People are more likely to remember your business if you are there for them during this crisis. Here’s how you can use your social media platforms to connect with current and potential customers alike:

Listen To Your Audience

Marketing online doesn’t end with recognizing your audience—you have to listen to them too. Before you post anything, understand the information they need from you. Do a bit of social listening, which involves tuning into conversations about your brand and the trends happening within your industry.

Show Empathy

Everyone is shaken to their core because of this health crisis, so be aware of your tone. Show that there are humans behind your business and that you care about what your consumers and clients are going through right now.

Communicate The Goings-On Of Your Business

Take this time to be honest with your consumers. Inform them of how your business is pivoting due to the current situation. For example, if there are changes in your operating hours, let them know as early as possible so they have time to adjust.

Don’t Be Afraid To Engage

These are trying times for everyone, but you don’t have to be stiff. Remember: there’s YouTube and Facebook for your live events. You can still create engaging content by setting up a virtual trade show exhibit.

Feeling Overwhelmed?

Nowadays, even marketing through social media might feel daunting, but don’t worry because you are not alone. Our team will ensure that your business gets the help it needs when it comes to getting the most out of your trade show exhibit. Contact Lighthouse Exhibits today to learn more about and request our services.