As COVID-19 continues to change our lives and the face of business, entrepreneurs have to learn to adapt and change in order to stay relevant in this evolving climate. Trade shows were once the standard of building connections, generating leads, and introducing new products and services. However, with social distancing becoming the new norm, it’s time to start looking at other options that can deliver similar results.
One option is to focus on the internet and use live interactivity to promote your business. While trade shows are on hold, you can recreate a digital version of the same experience. There are a few ways to go about doing this. Read on to discover a few of the things that can help you.
Create The Right Setting
Start by creating a setting that is familiar, welcoming, informative, and brand-friendly. This is essentially your trade show exhibit, and some businesses are already using a physical exhibit designed to be online-friendly. Your exhibit can be used in videos, streaming presentations, and more, and it can be the foundation of your online success.
There is for sure a place for recorded video in your marketing efforts, and you should absolutely make the most of it online. If you do, check your posts regularly to respond to comments and questions. However, don’t forget that live streaming is now easy for anyone to do, so it’s best to take advantage of it. Social media sites like Facebook let you go live with the click of a button, and you can do this to generate live presentations and demonstrations from your exhibit. As you do, you can react to and respond to questions and statements that show up on the feed.
Promote Through Incentives
Sometimes, you need to offer a small incentive to keep participants engaged. Giveaways, contests, and more can all help you get good results from your online efforts. Think of how you can implement them online, and encourage viewers to sign up for your newsletter or mailing list whenever possible.
Use All Of Your Tools
Are you looking to stream live on Facebook? Have an employee live-tweet on Twitter while you do. Are you going live on YouTube? Mention posts and tweets that you have on Facebook and Twitter. The key is to get all your social media channels firing on the same cylinder to help drive up your results.
Get Creative and Have Fun
Nobody wants to sit through a 20-minute video that treads water or boringly explains stats or info. Get creative with your live streams. Have fun and make things interesting and engaging. Above all, don’t drone on before getting to your main point. Today’s audiences like fast bites of information.
It all starts with your setting, and you need a great exhibit to really stand out online. We can assist you with that. Contact Lighthouse Exhibits today to learn more about how we can help you get great results from your efforts.